Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times
[The Patriotic Vanguard - Africa] - 30/06/2025
Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times Eugene Y. Chan, Associate Professor of Marketing, Toronto Metropolitan University Ali Gohary, Lecturer (Assistant Professor Equivalent) of Marketing, La Trobe University Why did Aritzia open a café (…)
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